
As the music industry became less invested in artists and their work, commercial rap music, particularly, was supposed to suffer. Because of copyright laws and most of these rap musicians' reliance on other artists in the creative process, the fate of commercial rap was supposed to be intrinsically tied to the fate of the major-label system. That's why the proliferation of highly successful low-budget rap tracks has been so counterintuitive. As a rule, these tracks all tend to be terrible examples of technical rapping, but they are all catchy as fuck. However, their value as songs in the long run should pale in comparison to their value as a business model for success in the new musical landscape.
TRACKS:
Soulja Boy - Crank Dat (video)
Hurricane Chris - A Bay Bay (video)
DJ Unk - Walk It Out (video)
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